Camp Quality Board with game pieces

Camp Quality annual report board game

Loulaki Blue

Print design

Camp Quality wanted an annual report to tell their story in a fun and engaging way. We developed a ‘Snakes and Ladders’ style board game called Ups and Downs. Players could follow the experience of Will, an eight-year-old with cancer and learn how Camp Quality helped him and his family along the way.

We designed the game board and pieces, question cards, a story brochure and governance report, all housed in custom packaging. The challenge was ensuring the whole kit weighed under 500g and didn’t exceed the dimensions of a large letter!

This project was in collaboration with Loulaki Blue and illustrator Doug Wells.

What we did:

  • – Illustration
  • – Print design
  • – Game design
  • – Packaging