![Camp Quality Board with game pieces](https://www.jamesnortondesign.com/sites/default/files/img/Camp%20Quality-Hero%403x.jpg)
Camp Quality annual report board game
![Loulaki Blue logo](https://www.jamesnortondesign.com/sites/default/files/styles/logo/public/img/project/Camp%20Quality-Logo-new%403x.jpg?itok=L9Z0TuUo×tamp=1633907688)
Loulaki Blue
Illustration
Print design
Packaging
Camp Quality wanted an annual report to tell their story in a fun and engaging way. We developed a ‘Snakes and Ladders’ style board game called Ups and Downs. Players could follow the experience of Will, an eight-year-old with cancer and learn how Camp Quality helped him and his family along the way.
We designed the game board and pieces, question cards, a story brochure and governance report, all housed in custom packaging. The challenge was ensuring the whole kit weighed under 500g and didn’t exceed the dimensions of a large letter!
This project was in collaboration with Loulaki Blue and illustrator Doug Wells.
What we did:
- – Illustration
- – Print design
- – Game design
- – Packaging
![](https://www.jamesnortondesign.com/sites/default/files/styles/large_desktop/public/img/Camp%20Quality-Hero%403x.jpg?itok=KLM8F7zj)
![](https://www.jamesnortondesign.com/sites/default/files/styles/large_desktop/public/img/Camp%20Quality-Box-2%40x3.jpg?itok=SFQ48aUf)
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![](https://www.jamesnortondesign.com/sites/default/files/styles/small_desktop/public/img/Camp%20Quality-doc-4%403x.jpg?itok=Jt9SNvdZ)
![](https://www.jamesnortondesign.com/sites/default/files/styles/small_desktop/public/img/Camp%20Quality-doc-5%403x.jpg?itok=xzXgOyRc)
![](https://www.jamesnortondesign.com/sites/default/files/styles/large_desktop/public/img/Camp%20Quality-doc-5.5%403x.jpg?itok=HoCPuJwi)
![](https://www.jamesnortondesign.com/sites/default/files/styles/small_desktop/public/img/Camp%20Quality-doc-5-new%403x.jpg?itok=l02x8ozz)
![](https://www.jamesnortondesign.com/sites/default/files/styles/small_desktop/public/img/Camp%20Quality-doc-7%403x.jpg?itok=YFH-F2uG)
![](https://www.jamesnortondesign.com/sites/default/files/styles/small_desktop/public/img/Camp%20Quality-doc-8%403x.jpg?itok=IHmLl77U)
![](https://www.jamesnortondesign.com/sites/default/files/styles/small_desktop/public/img/Camp%20Quality-doc-9%403x.jpg?itok=4BiWqWUC)