Khelix business cards

Khelix branding

CathRx Limited


CathRx asked JND to create a brand for the world’s first modular, reposable, diagnostic and therapeutic catheters. The brand needed to reflect the client's commitment to sustainable, value-based healthcare.

We collaborated with writer Evie McRae on a framework to define their brand story, marketing overview, brand pillars and messaging platform. This informed the logo direction, colours,  fonts and the overall design feel. We created a suite of digital materials and product packaging design and labelling guidelines.

What we did:

  • – Logo
  • – Digital documents
  • – Packaging design
  • – Labelling guidelines

James was excellent from start to finish

James was excellent from start to finish. He took a great deal of time to understand the projects requirements in the context of our business in a highly technical industry. Overall a terrific outcome. Highly recommended.

Justin Yap
Executive Director, CathRx Limited

Our Process

The process demonstrated how a strong messaging platform can help the client make informed decisions. We explored different logo options, eventually circling back and refining an original favourite. We then developed colourways, stationery, packaging and labelling mockups.

Logo concepts
Logo colourways
Refining the logo colourways
Presentation boards